Who We Are
We are an ethically conscious Lifestyle Brand Agency focused on bringing authentic global & local brands to the conscious consumer in South Africa.
At Ethical Brands we bring industry experience and local market knowledge to help us build solid long-term partnerships with sustainably conscious global and local brands within the outdoor and lifestyle sector.
"The price of anything is how much of life you exchange for it."
Henry David Thoreau
Why Choose Us?
We aim to work with a diverse set of retailers, buyers, and influencers that range from independent boutiques, trendy e-commerce platforms and progressive culturally relevant communities. We work across all channels, from distribution to sales strategy, marketing and retail execution.
We are committed to building brand value by delivering ethical products, content, and brand experiences to local consumers.
Our Values
Our values are rooted in people, planet and purpose. When dealing with, and catering for people, we remember our Social Responsibility. When it comes to our planet, we strive for Sustainability.
When we talk about purpose, we aim for Authenticity.
Our Services
Ethical International Brand partnerships
Authentic Local Brands partnerships
Retail, Wholesale & Online distribution
Direct to Consumer focus
CX & UX Management
Localized Brand Strategy
State of Fashion 2020 Report by The Business of Fashion and McKinsey & Company.
Sustainability First
The global fashion industry is extremely energy-consuming, polluting and wasteful. Despite some modest progress, fashion hasn’t yet taken its environmental responsibilities seriously enough. Next year, fashion players need to swap platitudes and promotional noise for meaningful action and regulatory compliance while facing up to consumer demand for transformational change.
Materials Revolution
Fashion brands are exploring alternatives to today’s standard materials, with key players focused on more sustainable substitutes that include recently rediscovered and re-engineered old favorites as well as high-tech materials that deliver on aesthetics and function. We expect R&D to increasingly focus on materials science for new fibers, textiles, finishes and other material innovations to be used at scale.
Inclusive Culture
Consumers and employees are putting increasing pressure on fashion companies to become proactive advocates of diversity. More companies will elevate diversity and inclusion as a higher priority, embed it across the Organisation, and hire dedicated leadership roles. But, companies’ initiatives will also come under increasing scrutiny in terms of sincerity and results.
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Cape Town
© 2020 Ethical Brands